The 2023 DW Akademie Media Viability Ambassadors Program for Media Viability Experts

The 2023 DW Akademie Media Viability Ambassadors Program for Media Viability Experts

The 2023 DW Akademie Media Viability Ambassadors Program for Media Viability Experts

The DW Akademie Media Viability Ambassadors Program is a unique program planned to advance and strengthen the abilities of media viability experts from around the globe. Media viability experts are professionals that operate around the media landscape to provide that media projects have access to the resources, skills, and networks they need to increase. The program is created to offer media viability experts with the knowledge, skills, resources, and networks they need to better understand the media viability process and the techniques used to assess the feasibility and sustainability of media projects.

So become a Media Viability Ambassador today by, joining the (inter)national debates, and starting a media viability movement!

As a Media Viability Ambassador, you would not only get the chance to learn from other media viability experts from countries around the world. You would also have the opportunity to smoothen your consultancy and advocacy skills and function together with your peers on relevant media viability topics identified throughout the program. From August to December 2023, DW will offer 9 online modules and one in-person meeting (October 2nd to 6th, 2023) at the Deutsche Welle (DW) headquarters in Bonn, Germany. DW Akademie’s vision is to keep this media viability community and network going well beyond 2023. If you are a media consultant, advocate, entrepreneur, manager, or researcher who has dealt with media viability challenges in Africa, Asia, Eastern Europe, Latin America, or the Middle East and consider yourself an expert in this field, we would like to hear from you!

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Eligibility Conditions for the 2023 DW Akademie Media Viability Ambassadors Program

  • Candidates should have a good working knowledge of English and a proven track record of media industry-related experience (consultancy for media organizations, advocacy for media-related issues on the policy level, media management, media research, etc).
  • You should be well-connected within the media sector and be familiar with different aspects of media viability.
  • You should be open to (self-)reflection and motivated to share your expertise with the group of participants.
  • Additionally, you are interested in being an active Media Viability Ambassador in the long run? Then you are the perfect candidate!

Programme Features

  • The Media Viability Ambassador program includes 9 interactive online modules, which will take place on 2-3 half days each, every two weeks between August and December 2023.
  • One module will be in-person over three full days (October 2nd to 4th, 2023) at the DW headquarters in Bonn, Germany. You will be invited to stay for two additional days (October 5th and 6th, 2023) for the FOME Symposium, the yearly international conference of the German Forum Media and Development, a network of institutions and individuals active in the field of media development cooperation.
  • Within the modules, you will reflect on your work, enrich it with new tools and approaches, deepen your understanding of media viability, and know how to market yourself as a media viability expert. Together with fellow Ambassadors, you will develop a media viability consultancy toolbox as well as an advocacy strategy for media viability.
  • Upon successful completion of the program, you will officially become a Media Viability Ambassador.

Procedures for Application

Please send us a letter of interest (max. one page), covering the following aspects of your expertise profile:
• What is your motivation to become a Media Viability Ambassador? What is your motivation to be part of the group? What do you think you can contribute?
• What is your key expertise and how do you apply it in your work?
• Tell us about one of your success stories: What media viability challenge did you overcome in a media organization (as a consultant or manager)? What media viability aspect have you been advocating for? What media viability topic have you intensely researched? And how?
• If you have cooperated with DW Akademie before (as a consultant, trainer, participant, …), please specify and name a person of contact within DW Akademie.
Please also share your CV or a link to a relevant website (LinkedIn or similar). Applications should be sent in digital form only (as a PDF document) to Rune Meissel ( with Rose Kimani ( in cc.

The deadline for applications is June 14th, 2023. Short-listed applicants will be invited to an online interview, after which selected applicants will be notified by June 29th, 2023.


The 2023 DW Akademie Media Viability Ambassadors Program for Media Viability Experts

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